This innovative project fused cutting-edge motion graphics for a Scientic American documentary with a GSAP-powered interactive website for Princeton University. Immersing viewers and readers in a compelling narrative about the escalating dangers of nuclear armament. Our team, leveraging a blend of modern technology and creative storytelling, crafted an experience that is both informative and visually stunning.
The Missiles on Our Land investigates the human and environmental risks associated with the new Air Force land-based nuclear missile – dubbed the Sentinel.
The meticulously designed website aims to tell that story in an interactive, intuitive way using modern web technologies.
Project
Client
Scientific American, Princeton University
Services
Website Design & Development, Motion Graphics, Art Direction
At the forefront of this project is our dedication to handcrafting every element. The website was meticulously coded from scratch, employing the latest in responsive web design practices to ensure a seamless and engaging experience across all devices. The use of GSAP, a cutting-edge JavaScript animation library, allowed us to create smooth, high-quality animations that bring the content to life, making complex topics accessible and visually compelling. The project features a mix of simulations, ethnography, journalism, narrative storytelling, podcasting, photography, and cinematography. A key highlight is “Fallout,” a 24-minute documentary that explores the environmental and safety risks associated with the U.S. government’s plan to overhaul its nuclear arsenal. Directed by Nina Berman and Duy Linh Tu (Columbia School of Journalism) and produced by Jeffery DelViscio (Scientific American), the documentary is a critical examination of a nearly two trillion-dollar initiative, presented through an engaging digital experience.
