Where we’re going we don’t need cars.
san francisco to los angeles
500 miles - longest ever attempted - on America’s first and best highway. There’s no more iconic American Roadway than the Pacific Coast Highway: hundreds of miles of rolling and weaving cliff and beachside cruising that connect California’s largest cities. This tour will find us sleeping on beaches and in lighthouses, taking side trips to hot springs, exploring redwood forests, making surfing and kiteboarding stops before landing in Santa Monica, and finally tackling the 3rd steepest road in America - Eldred Street in LA.
lacroix nazaré lonestar™
The wind in your face, the road beneath your feet - Lacroix is opening up a new world of eboard touring. What was once impossible becomes improbably fun as we explore the Golden Skate with boards, backpacks, and half a plan. We eat mountains for breakfast, and dine on dockside lobster for dinner without ever setting foot in a car. This is freedom. This is touring with LaCroix. Highlighting the preposterous performance of a board that will take you anywhere you would dare to go, above all the range and performance under all conditions. “The vision was to create a board to have access to un-skied mountain ranges far in the depths of Patagonia, Mongolia or Iceland…. “
Day by day:
Day 7: Cayucos > Pismo Beach
Distance: 40 miles.
An easy day cruising with constant beautiful sights along the way, sweeping valleys, Morro rock, sand dunes, hard packed beaches to ride the boards on before reaching one of my favorite kiteboarding beaches in the world: Pismo.
Day 8: Pismo Beach > Santa Barbara
Distance: 100 miles.
The big one. On this day we’ll push the boards to the limit and try to squeeze 100 miles out of them in just one day. Waking up early, making stops to charge as frequently as possible – we’ll see if it’s possible to ride 100 miles in a day on Lacroix Boards. Maybe we’ll end up walking, maybe we’ll need to hitch hike… one way or another we’ll get there.
GOAL: To raise Lacroix brand awareness by demonstrating a new benchmark in e-board range and possibilities.
FOCUS: Instagram / Youtube
At least 1 post/day from the day’s photos with text about what it’s like riding and touring on a Lonestar
Informal Cell Video at least 1/day using Samsung S20 5G or iPhone 11 pro
r/PAN on Wednesday on /Whereintheworld channel
Insta: Signal permitting 2/ week live video
Santa Monica eskate meetup arranged via Reddit at end of trip – also promoted on Instagram.
- Paid promotions:
Boosting visibility during the ride with a small paid outlay on INSTA stories
Using “jump out” in scroll insta promo to grab attention – the board will appear to come out of the frame.
- Pro Video/Photos:
At end of trip cleaned up photo and video will be turned over for use in future materials, in addition to a ~8 min short film about the trip (Lacroix will be listed as a partner on the film.), full product review videos for the boards and 5-10 mini-doc breakout films.
- Scientific American EBoards Video
The technical science behind eboards and what makes them spin.
- Complete Video ToDo List:
- Sci Am Video on Eboards
- Mini-Doc Vimeo Staff Pick
- Order drive thru on boards
- Steepest Road in LA
- How Fast Can These Boards Really Go?
- Skateboarding Hall of Fame in Simi Valley
- Morro Bay Skateboard Museum Operator Jack Smith
- Blowing Past Watch your Speed Sign
- 17 Mile Drive at Sunset
- Pismo Beach Cruising
- Lacroix Full Review
- Lacroix Product Video
- Santa Monica Meetup Video
- Kiteboarder VS LaCroix Race on Pismo Beach
- Lacroix Smart Brake Lights Review
- Goruck GR2 Review
- Sony A7Siii Adventure Videography Kit Review
- Sony ZV1 vs GoPro Hero9
- GoPro Hero9 vs Insta360 one R
- GoPro Hero9 vs Dji Pocket 2
- Insta360 vs Pocket 2
- Moza Slypod Travel Review
- Adventure Filmmaking on your back complete breakdown video
Mountains, jungles, deserts, and glaciers; we’ve been there. Pirate ships, Zombie apocalypses, ninja academies; we’ve created them. Conjuring and capturing thrilling experiences is our forte.
Founders Andrew Robinson and Dominic Smith have executed high end video production while crossing two continents on bicycles, Norway on roller skis, and the arctic circle by ship. We pride ourselves in a light step and in keeping with that ideal, we’ll be offsetting our carbon footprint with Sustainable Travel International.
Eagle Scout, space camp graduate, stunt-man, one-time medical test subject; Andy has had a lot of strange jobs. Ironman triathlon and is an avid rock climber.
An avid Kite boarder, ultimate frisbee player, and tech head. He's worked for MTV, Snapchat, the Boston Globe, and a bunch of other cool places.
GOAL: Everything will need to go on our backs.
Lacroix x2 w/Smart Brake Light GoPro Mounts
Goruck GR2 40L with lots of attachments.
- CAMERA/AUDIO GEAR:
A-Cam: Sony A7Siii
B-Cam: Sony ZV1
2x Gopro Hero9 (Attached to backpack)
2x DJI Pocket 2 (Attached to backpack)
2x Tascam DR10L Mics
2x Smartphones on Wrists
1x MOZA SLYPOD – Monopod/Slider Carbon Lightweight attached externally to pack
2x Mini Tripods
1x Diffusion Panel
2x Boling LED Lights
1x 15mm f2 ZeroD Lens
1x 24-70 f2.8 Lens